The Green Yarkon – A Vision for a Swimmable Urban River
The Green Yarkon is a fictional branding campaign developed to support the transformation of the Yarkon River in Tel Aviv into a clean, swimmable, and tourist-friendly waterway. Stretching from the Ayalon Mall area to the river’s western estuary, the campaign promotes environmental renewal and urban recreation, inviting both locals and international visitors to rediscover the Yarkon as a summer destination.
The Solution
Landing pages were designed for both desktop and mobile, offering intuitive navigation and informative content about swimming zones, safety updates, activities, and nearby attractions. The tone is positive and inviting, encouraging public trust and engagement.
The Goal
The Green Yarkon is a fictional branding campaign developed to support the transformation of the Yarkon River in Tel Aviv into a clean, swimmable, and tourist-friendly waterway. Stretching from the Ayalon Mall area to the river’s western estuary, the campaign promotes environmental renewal and urban recreation, inviting both locals and international visitors to rediscover the Yarkon as a summer destination.
Logo
The logo for The Green Yarkon is clean and simple. It uses soft, flowing shapes to represent the river and nature. The colors blue and green reflect water and greenery, symbolizing a safe and refreshed Yarkon. The design feels calm and friendly, helping people see the river as a place to relax, swim, and enjoy.
