Matnasiyada Community Sports Event
The Matnasiyada project is a branding campaign for a community sports event that promotes activity, health, and inclusion. The design uses bold colors and dynamic visuals to appeal to families, schools, and casual athletes, turning the event into a fun and welcoming celebration of movement and community.
The Solution
The Matnasiyada campaign reimagined the event as a fun, inclusive celebration of movement and togetherness. Bright colors, playful shapes, and warm messaging replaced formality with friendliness. Posters, landing pages, and social content created emotional connection and invited everyone to take part.
The Problem
Community sports events are often seen as overly competitive or distant, making it hard for everyday people to connect. Families, beginners, and casual participants may feel the event is not meant for them. The design language is usually generic and lacks emotional appeal. As a result, engagement and participation remain low.
Logo
Color Palette
196BA4
ED1F35
0F8341
F9A91A
Typography
Calibri
א,ב,ג,ד,ה,ו,ז,ח,ט,י,כ,ל,מ,נ,ס,ע,פ,צ,ק,ר,ש,ת 1.2.3.4.5.6.7.8.9.0
Landing Page
Poster
Newspaper
